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That means participant observation captures more of a snapshot in time than a long-term perspective when gathering data. It is the best method to understand how certain people, and even certain groups, think on a deeper level. Subjectivity is also there. It is a method that also requires researchers to be objective and record everything that happens around them without letting their emotions or feelings influence their findings. Advantages and Disadvantages of Observational Studies | Business If the price is an issue when research work must be done, then the quantitative approach has a significant barrier to consider. Advantages of qualitative research. What are the disadvantages of observation method? - The Fresh Answers The methods versatility makes it an indispensable primary source of data and a supplement to other methods. Observation cont. What are the disadvantages of observation? In On the Origin of Species, Charles Darwin . Prolonged and personal interaction with the research subjects is the prime advantage of participant observation. The unproductive time is an increased cost. In sport objective measurement would include things like time over distance e.g., 100m sprint in athletics, 200m front crawl in swimming; time over distance and around obstacles e.g., a slalom race in alpine skiing; height e.g. If researchers must deceive individuals about who they are or what they do, then the information collected from direct observations may not be entirely accurate. Most surveys are quantitative by design. Observation in the research method is a qualitative research technique where the researcher observes the participants behavior in a natural environment. What role the does observer play during the observation.