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These corporate social responsibility efforts suggest that Unilever maintains its position in the consumer goods market partly by satisfying consumers various expectations. Marketing, Business Society and Government Recession, Unilever in Brazil Marketing Strategies for Low-Income Consumers If there are a large number of stakeholder groups, different coloured circles could be used to represent different types of stakeholder groups (e.g. Similarly, the company has an opportunity to make its business more sustainable and environmentally friendly to attract and retain environmentally conscious consumers. Unilever has formulated its vision as double the size of the business, whilst reducing our environmental footprint and increasing our positive social impact. In April 2000, Unilever. For example, the company can market its Lipton products as health drinks for consumers with special diets. As stakeholders, communities are included in Unilevers CSR strategy. Managers aiming at realization of full potential of their organizations must take the interests of the stakeholders into account. The main external stakeholders of Unilever are the governments, NGOs, suppliers, customers, consumers, local communities, and trade associations. However, dissatisfied customers like in the case can lead to loss of other customers and loss of revenues by the firm. The program satisfies suppliers interests through extensive collaboration that supports Unilevers and suppliers growth. Our research tells us that consumers are thinking more carefully about everything from what they put in, and on, their bodies to what they use to clean their homes with. aware of responsibilities about Vietnamese. Copyright 2017 2025. Laundry detergent The tables on the following pages list the 19 issues that form Our Materiality Matrix and reflect how we have prioritised . We value open and effective communication with our shareholders. Stakeholder analysis of Unilever PLC GradesGroom Through years of international expansion, the company has also increased its market presence, which is a strength that reinforces brand popularity. Centre for European Policy Studies (CEPS), Cosmetic Toiletry and Perfumery Association (CTPA), European Brands Association (Association des Industries de Marque) (AIM), European Chemical Industry Council (CEFIC), European Partnership for Alternative Approaches to Animal Testing (EPAA), European Organization for Packaging and the Environment (EUROPEN), Society of European Affairs Professionals (SEAP), Business and Industry Advisory Committee to the OECD (BIAC), Global Alliance for Improved Nutrition (GAIN), Global Social Compliance Programme (GSCP), International Association for Soaps, Detergents and Maintenance Products (AISE), Organisation for International Investment (OFII), Sustainable Agriculture Initiative Platform (SAI), World Business Council for Sustainable Development (WBCSD), Household Cleaning Products Industry Association of Latin America (ALIADA), Instituto Chileno de Administracin Racional de Empresas (ICARE), The National Federation of Agribusiness Fenagri (Morocco), Quality Brands Protection Committee, China Association of Enterprises with Foreign Investment, Federation of Indian Chambers of Commerce & Industry (FICCI), Indian Beauty & Hygiene Association (IBHA). Having trouble finding the perfect essay? (smallest=fewest, biggest=most). According to the stakeholder theory, the stakeholder denotes any person or group of people who can affect or be impacted upon by business organization. Especially, Credit program for students is still developed effectively.