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Ethnic pride and ethnocentrism can look the same from a distance, but they arent. What Does a Universal Approach to Ethical Decision Making Mean? This type of failure could make a business move in the other direction and be more polycentric. Many Eastern cultures are collective; they tend to focus on what is best for everyone. Another way that ethnocentrism can manifest is through housing bias and employment bias, where members of out-groups experience discrimination that makes it harder to rent or buy a house, particularly in certain neighborhoods. All key positions of organization are filled up by relocating present employees from headquarter of company or hiring peoples from parent country who are willing to work in host country. While polycentric maintains employees from the same area, ethnocentric is generally adopted by headquarters by sending employees from the home or parent countries to the host country. Its like a teacher waved a magic wand and did the work for me. International business ventures require that individuals communicate cross-culturally. Andrew Jackson and others believed the white culture was superior and should control the land, even though they had been living in America for a much shorter time than the Native Americans. Particularly in comparison to the heliocentric method subordinates, the regional branches may not have that much decision-making power. Social identity begins when someone compares themself to other social groups. For members of some religious groups, it is required that a spouse from outside the group convert before the marriage can take place. The next step in developing social identity is comparing oneself to the in-groups and out-groups. However, youll see in these examples of ethnocentrism that the practice is not only absurd, but potentially fatal. What is the difference between ethnocentric and polycentric? Ethnocentrism is measuring or judging one's own culture against another culture and can lead to judging someone else's culture negatively. Yes, the Americans can look like the major culprits here, but mainly that's because there are so many of them represented online. Nissan & Carlos Ghosn: Pitfalls of Cross-Cultural Leadership The term ''ethnocentrism'' was coined in 1906 by American social scientist William Graham Sumner. According to the "Mandate of Heaven," the Chinese felt they received divine power that entitled them to exert heavy rule over the citizens, and that they had power over the rest of the world. Theres no intrinsic difference between a Jew and a Christian, a black and a white, a Chinese citizen and a German citizen, and so forth. Avoids the need of having a well-developed local labor market at international level. Demanding that people in other countries speak to you in your language as you travel to their country. The trick is not to do it at the expense of others. Another example of this might be the competition for resources between two countries. A few years into their marriage, her husband left her for - Heaven forbid - a Gentile. This kind of ethnocentrism can include forced religious conversion (as seen in the Crusades) as well as the aggressive spread of specific cultural practices. If you are not aware of these differences, then as a consultant you will approach a project with a predetermin. The belief by American people that shaking hands firmy is better than shaking hands limpy or the belief by Indian people that shaking hands limply is a better custom than the other culture would be an example of enthocentrism. When it comes to business, ethnocentrism will show itself in the form of a preference for products and services from particular countries and cultures.